Monthly Archives: October 2015

Report on Marketing Meet “Manthan”- Innovations for Global Excellence !!!!

manthanMIT group has a legacy of 33 glorious years of excellence in education. With this, MITSOT has proven to be a leading institution & premier place of learning in the country and attracts the best & brightest students. MIT-SOT, strives to build premium quality manpower with Techno-managerial skills, to act as ‘Business Leaders’ & ‘Change Managers’, in the various fields.

A Summit was organized by the marketing fraternity, where we could discuss and deliberate upon the latest happenings in the world of Marketing, where we also thought about creating a platform to involve, engage and synergize the stakeholders from every field. HDB Financial Services organized a quiz “Finquest” at MIT and MIT SOT hosted that prestigious quiz, where 300 students from across Pune participated and enjoyed the journey of Quest. Including this an array of events was organized at MITSOT Campus to mark this uplifting occasion. We started with a festival of feasts and celebrations- showcasing talents in creativity and innovations on 8th of August.

IMG_6204Adding to the glory was the “MITSOT Haats- where the participants from across MIT group and various other institutes participated and showcased their talents. The Haats were decked up to celebrate Marketing Principles and Practices. The haats were adorned with a vibrant ambience and hence were able to gather huge response in terms of footfalls as well as sales.

The second day of the summit was marked by some very interesting games such as…. 9th Oct

1) Business Baazigar with Rs 100– Rs 100 Biz as a platform for people with smart & viable business ideas. It was aimed at helping people identify their hidden ability to become the next big entrepreneur. The contestants were given Rs 100 as the funding he / she needed to convert their idea into reality. They were put through grueling tasks that tested their business acumen and team spirit. Finally the jury selected the top performers among the participants.

2) Print Advertisement Creation- We believe that Print ads are still the most powerful medium for getting your message across, for companies Business’s print advertisements need to give readers a reason to be interested in your business; hence, they must be clear, succinct, informative, and inviting. Your print ad has just a split second to attract attention and quickly explain why your product or service has some lasting benefit to those who read about it. This was the intention behind organizing a competition that required participants to create an eye-catching print ad. We feel delighted to share with you all that participants came out with highly innovative print advertising campaigns.

IMG_63023) Content Development: The basic idea behind this event was to give aspiring managers a chance to showcase their creativity and rousing ability with words, as in fact, most content writing is seen as a way to sell a product or simply inform a reader of the facts.

4) Back with a Bang – With this competition we motivated participants to study product failures, in the planning and implementation process to learn from the mistakes of other product and brand failures. The primary goal behind this game was to make participants learn from product and brand failures so that future product development, design, strategy and implementation will be more successful in Learning from these “lessons”. 10 teams participated and could convince the jury with some very thought provoking strategies and innovative techniques.

On 10th October, 2015 a Panel Discussion on the theme “Marketing Strategies for accelerated World” was organized. The panel members were from diverse sectors

IMG_62181) Vinayak Deshpande

Business Unit Head and Asso. Director (Electronics, Electrical & Industrial Automation) at  Markets and Markets

2)  R V Krishnan

Chairman, Business Development Bureau India Private Limited B.Tech in Chemical Engineering

3) Abhay Kardeguddi

CEO at Karwak

4) Rajesh Bhatia

Managing Director-Sales at Federal Express Corporation (since 2009)

National Network Security Championship workshop

‘National Network Security Championship’ was organized by Network Bulls in partnership with E-cell IIT Kanpur on 29th and 30th September and MIT School of Telecom Management being the zonal head hosted the event. Faculty coordinator for the event was Prof. Sameera Mahajan and student coordinators were Sailee Dipankar and Ayush Mauzumdar.

The workshop was for 2 days, 8hours a day at MIT Pune. The workshop was conducted by Mr. Pratap Chandra, a Cisco Certified Internetwork Expert. 100 students from technical as well as nontechnical background attended this informative workshop. The workshop imparted various network paradigms.

The course covered following concepts-

  • Basics of Networking
  • Subnetting and VLSM
  • Public and Private IPS
  • IPv6 Addressing
  • Routing
  • Switching

Software used-

  • Telnet Client
  • Secure CRT
  • Putty
  • Wire Shark
  • Packet Tracer

A competition was held at the end of the workshop and 5 students were selected as the champions who will be presenting Pune zone at the ‘National Network Security Championship’ finale which will be held at IIT Kanpur. Out of 5 champions selected three were MITSOT students and the remaining were from Cummins College of Engineering and MIT College of Engineering each.

Overall it was a good experience for all the participants and positive feedback was received. Students learned a lot and will be benefited from this workshop in future.

Special thanks to Network Bulls, E-cell IIT Kanpur, MITSOT for organizing this great workshop  , Mr. Pratap Chandra sharing his expertise. Also thanks to Faculty coordinator and student coordinator for making it a successful event.

Marketing Manthan – Grand Marketing Summit


MAEER was the first step of the revolution in the education scenario of Maharashtra. Maharashtra, the third largest state in the country, with a rich heritage, known as the land of saints and also, the one which gave great leaders to the world had yet to progressed in the field of education.

This realization embarked the journey of MAEER – in 1983 with the establishment of Maharashtra Institute of Technology (MIT), one of the first private engineering colleges in Maharashtra which still remains the flagship institute of the group.

MIT School of Telecom, has traversed the path of rapid development in education, along with the nation, often responding positively to changed needs and at times initiating significant changes. We have evolved in the last thirty five years by overcoming tough hurdles set more by limitations of thinking in that era, rather than lack of ability, to arrive at a point where we can explore the vastness of knowledge and possibilities on the global canvas.

Along the same lines, we are organizing a Grand Marketing Summit in our Pune campus. The Summit will be for 3 days from 8thof October till 10th Oct. We have planned a gala opening on 8thOct with a Quiz “FinQuest” to be followed by some outstanding events and finally the Brainstorming sessions, Prize Distribution and Corporate Panel Discussion to mark the end of a wonderful beginning.

The highlights being the:

8thOctober: – HDB Finquest & MITSOT Haat (For Students Participation)
9thOctober: – Back With the Bang, Content Development, RS.100 Bizz and Print Advertisement (For Students Participation)
10thOctober: – Panel Discussion & Felicitation Ceremony (Corporate Dignitaries, Experts from the Field and Marketing Veterans)

To be precise, it’s a complete event for everyone from Academics, Corporate, and knowledge gainers, entertainment seekers, with an added opportunity to look for the latest happenings in the arena of marketing. Almost all the prestigious organizations are taking part in this grand event.

HR Summit 2015 – A Report

Emotional Intelligence

Final HR Summit


Welcome address by Dr. Milind Pande – Project Director, MITSOT


Welcome speech by Ms. Shobhana Anand – Head Corporate Relations, MITSOT


Keynote Address by Dr. Adwaita Menon – Associate Director, KPMG

“Value of a value lies in how it helps you reconcile a dilemma”


Theme Address by Dr. Shambhavi Sharma – Country Head, Marvell Semiconductor

“Women have the ability to express better”



                               Panel Discussion members 

Mr. Sachidanand Kulkarni – VP HR and Culture, Webonise Lab

Mr. Kaustubh Bhadbhade – Senior Manager HR, Persistent Systems ltd.

Mr. Vinod Bidwaik – Director HR, DSM India pvt. ltd.

Mr. Clifford Nicholas – Senior Manager HR, NVIDIA


“Emotional Intelligence is important for the thought process” – Mr. Sachidanand Kulkarni

“Listen more, observe more” – Mr. Kaustubh Bhadbhade

“Not being judgemental is the key of Emotional Intelligence” – Mr. Vinod Bidwaik

“Emotional Intelligence is about how self-aware you are & how you deal with that” –              Mr. Clifford Nicholas