All posts by MITSOT

MITSOT – ISACA Conference on Cyber Security


From being labeled as an unconventional career few years back, to now being celebrated as one of the most key career options Telecom today drives India’s growth. An important constituent of the acclaimed MAAER’s MIT Group of Institutions, which has a legacy of 33 glorious years of excellence in education, MIT School of Telecom Management (MITSOT) has played a pivotal role in manufacturing and nurturing talent to drive India into the future of communications.​

Established in the year 2007, MITSOT has proven to be a leading institution & premier place of learning in the country and attracts the best & brightest students. MITSOT is also the first Telecom Institute in India to be accredited with Telecom Sector Skill Council (TSSC). With flagship telecom programs and events, international faculties delivering full-fledged courses through their industry expertise massive Open Online courses inculcated in the academic pedagogy, MITSOT is an institute that has excelled to redefine telecom academics.

Th​e aforementioned Conference will have benefit of presence of renowned Experts from the Government, Police Department and Industry. It aims to focus on Understanding the Digital Age, its challenges and opportunities; a Panel Discussion on Technology Risk Management of Business, Career Chat for students’ benefit on Choosing a Career in Cyber Security and a Live Demo. One of the highlights of the Conference will be the Keynote Address by Mr Bhanupratap Barge, ACP & Pune Chief of Anti-Terrorism Squad who will, as part of his address, also focus on “TerrorStorm:the rise of Digital Terrorism“.​

Need to Focus on Cyber Security

As estimated by NASSCOM’s Cyber security Task Force, India needs 1 million trained cyber security professionals by 2025. The current estimated number in India is 62,000. Cyber security environment in India is fast changing due to growing realization of threats of cyber-attacks and cyber-crimes. India is presently facing many sophisticated cyber security problems and challenges that need attention of our policy makers. It is equally important to establish a strong, robust and resilient cyber security infrastructure in India on priority basis. This must include creation of offensive and defensive cyber security capabilities of India.

About ISACA:

ISACA ( is a professional, non for profit organization with six thousand members in India and over one lakh members globally. ISACA certifications, research and frameworks are global benchmarks in areas of IT Security, IT Governance and IS Audit. ISACA has many years of experience creating knowledge, skills, standards and certificates. Over the past four decades, it has created highly respected certifications like CISA (Certified Information Systems Auditor), CISM (Certified Information Security Manager), CRISC (Certified in Risk and Information Systems Controls) and CGEIT (Certified in Governance of Enterprise IT). ISACA recently introduced a new Cyber security Fundamentals certificate. This will be followed by Cyber security Professionals certificates in mid-2015. Worldwide, there is a significant shortage of skilled cyber security  professionals.  The  Enterprise  Strategy Group  reports  that 83  percent  of  enterprises  lack the necessary skills to protect their IT assets. Through Cyber security Nexus, ISACA makes a firm commitment to address the skills crisis and do for cyber-security professionals what we’ve done (and will continue to do) for audit, control and governance professionals over the past 45 years.

Concept of the MIT-ISACA Students Chapter / group is as follows:

The group will be formed with minimum of 20 students who are interested in IT security domain. It will have one academic advocate who will be a full time teacher of the college. He will be member of ISACA and all members benefit will be provided to him. The first year of his membership is free. His role is to promote ISACA principles, standards and practices within the group. Students do not need membership to form a student group. This committee members can be changed as per your need and wish. The activities could be in the nature of – arranging lectures, workshops, competitions, conducting IT security awareness sessions at the campus etc. This group is recognized by ISACA, USA and once recognized its information will be displayed on the web-site. It will be associated with ISACA Pune Chapter and can take benefit of all the activities conducted by Pune Chapter. Students will immensely benefit as they will get a chance to interact with global leaders, will have access to high quality material developed by professionals across the globe, e-library and student community of the world. There is also an employment portal where students can upload their cvs and get alerts for requirements, provided they become members. Another attraction is ISACA has developed curriculum for IS Audit and IT security. The colleges can use this excellent material provided they fulfill certain criteria fixed by ISACA. SCIT, Pune has been recently approved to use this curriculum.

E-Waste recycling Management – Business Project

The dreams of MITSOT student’s turned into a reality when Lenovo launched “Start Off as a CEO” National contest in association with MIT School of Telecom Management, Pune in January 2016 on MIT Campus.

A Group of four students took their first step as an entrepreneur. The Team submitted their plan as per the prescribed format by Lenovo. The Business plan focused and generated solution on E-Waste recycling. The manufacturing process recycles all the electronic waste and converts it into useable and useful products. The venture has great potential to boost the Indian economy and free mother earth from all the impurities.


The above Business Plan was shortlisted by Industry experts for the final presentation at IIT Bombay. Lenovo received 5000 entries from all over India and they selected the top 5 plans with a hit ratio of just one percent.

Lenovo made the arranged for stay of three consecutive days and provided all the necessary amenities to the 5 participants. The Groups were groomed by Industry Stalwarts and experienced professionals who key areas of Business plan like the Financial and market feasibility, etc. The event was attended by different companies and start-ups.

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The students had to be precise in their presentation before the Jury.  The Jury grilled the students on different business aspects like inspiration behind the initiative, market opportunities, the business model, resource equipment competitive benefits, etc. It was highly appreciated and applauded by the audience.

Student team with Project Director Dr Milind Pande is India’s biggest and definitive platform for startups and entrepreneurs related stories, news, resources, research reports and analysis of the startup ecosystem. YourStory is going to publish the Video with details of the above business Plan on their portal very soon. (


MAEER’s MIT School of Telecom Management, Pune



“Digital India: The Way Forward”

Friday, 4th March 2016 : 1030 hrs to 1730 hrs

Swami Vivekanand Hall, MIT Campus, Paud Road, Kothrud, Pune

MIT School of Telecom & Management Studies (MITSOT), an AICTE approved and Telecom Sector Skill Council (TSSC) affiliated Management Institution focusing on Telecom Management, is a constituent of MAEER’s MIT, which has a legacy of 33 glorious years of excellence in education. Established in the year 2007, MITSOT has proven to be a leading institution & premier place of learning in the country and attracts the best & brightest students. MITSOT, strives to build premium quality manpower with Techno-managerial skills, to act as ‘Business Leaders’ & ‘Change Managers’, in the various fields.

With specializations in Telecom Systems, Marketing, Finance and HR, we have been engaging on issues relating to ICT and Telecom on various forums and have been an actively organizing major Seminars and Conferences across Industry sectors every year in Pune. These conferences have been very fruitful with the gracious presence of prominent experts from related sectors, both from public and private domain.

We are delighted to bring to you one new initiative titled “TeleTalk”. This one-day Conference aims to examine the WAY FORWARD for the ambitious “Digital India” programme, how Industry can partner in its progress and ensure it reaches its planned goal. We also propose to discuss topical subjects such as New Opportunities for the Telecom sector arising from Big Data, E-Commerce, Digital Wallets etc. Another major issue that we aim to discuss is with respect to the challenges related to “Call Drop” and what can be the possible solutions. India is fast emerging as “THE” largest market for smart phones & devices and this issue of Call Drop needs to be solved at the very earliest in order to create a win-win situation for all concerned stakeholders.

The Conference will be of particular interest to all executives, managers and senior decision makers entrusted with the responsibilities of steering their businesses in the face of exciting market dynamics, disruptive technologies, and challenging competitive environment.

The Speakers and delegates at the Conference will represent not only IT & Telecom sectors but across Industry sectors, as Telecom has gained a spot of importance in each and every facet of life & business. It will also give our Telecom & IT students an opportunity to interact and gain knowledge from the presence of leading Industry experts such as you.

We take this opportunity to invite you and your concerned colleagues to this Conference. Though there are no delegate fees, prior registration is essential.

Placement Bonanza 2016 @ MITSOT

MIT School of Telecom Management has achieved two mile stones in the year 2016. Digital India Brand Ambassadorship and Stunning Placement for Batch 2016” in short span of time (Oct – Dec.). We are proud to announce that from current batch (2015-17) onwards, MITSOT is providing MBA in Systems, Marketing, Finance & HR.

It was a windfall of Final Placements at MITSOT in the closing months of year 2016 with 70% students getting job offers from leading companies. Most of the jobs offered by the corporates which turned up for Final Placements 2016 are for positions in Chennai, Mumbai, Bangalore, Delhi and Pune. More than 50 companies across all verticals participated in the process till date according to the official MITSOT Placement Report

Several prestigious firms made MITSOT their priority and visited the campus for the first time including Sify Technologies, Contakt Tech Solutions, Loment, Savex Technologies, Etech Global Services, HIL, Searce, FedEx, American Express & many more. In terms of number of offers, “Indus Towers (6), Airtel (6), Just Dial Ltd. (6), Contakt Tech Solutions (6)” led the way.

.MITSOT Placement Report states that 65% of the Systems batch are placed & took up roles ranging from Area Sales Manager, Network Manager, Sr. Engineer Design, R&D Manager, Sr. Associates Business Development Manager to Business Analyst. The top recruiters for System specialization are Sigma Software Solutions, Searce, Airtel, Vodafone, Idea Cellular Ltd., Contack Tech Solutions, Sify Corporation Ltd., Savex Technologies, Loment, Tech Mahindra, KPIT, Reliance Communications, Etech Global Services, Indus Towers, TATA Technology & others.

 Several doyens from the industry personally visited the campus and were lavish in their praise for the institute.

Mr. Daniel Alex (President – Telecom Business) – Sify Technologies, said Thank you so much for extending a very cordial environment at MITSOT. It was a very good insight into the facilities and infrastructure at MIT Group and I am sure your college will go a long way from here by leveraging this truly world class infrastructure. Thanks again and we look forward to extending our relationship in future”.

Mr. Arun Kumar (Head – Talent Acquisition) – Indus Towers said “We extend our heartfelt thanks to the entire team for being with us through the process and ensuring the class ambience and the best arrangements. MIT certainly holds a significant contribution in our aggressive and progressive growth plans”.

The industry sectors which predominantly offered roles in Sales & Marketing were Redington, Globe IT Solutions, ISS Facility Services,, Hyundai, Berger Paints, American Express, Transparency Market Research, Jupiter Infomedia, Verdantis, Tranzlease Holdings, & Deskera. In the broader marketing domain, firms such Just Dial Ltd., Decathlon, Jaro Education, MICPL & FedEx made offers to several marketing enthusiasts. We have crossed 86% benchmark in Marketing Batch Placement as on date.

Mr. Suvendu Choudhury (Sr. Manager) – FedEx, said “It was good to interact with the fine , young and bright students and share experiences with them. Thank you for the warm welcome.Industry-academic interactions are very important for the student’s career as they get the real perspective of how things work and what is expected out of them.

Mr. Ranjit Singh Sodhi (Circle Head) Reliance Communications said “It was a pleasure to meet your students at your campus. I enjoyed every moment with your team. Thanks a ton for the warm hospitability extended”.

Amongst Financial Institutions, Aditya Birla Money, Capital Via, HDFC Bank, Capstone Securities Ltd., SNL Financial, HDB Financial Services Ltd., ICICI Securities, XL Dynamics, Reval Analytical Services & Darashaw have already visited the campus. Some more Banks and Financial firms are expected to visit MITSOT in the weeks ahead.

IT companies and Telecom sector is back in business. According to information made available by T&P department, the highest salary of Rs 8.50 lakh per year is offered by Sify Technologies & Indus Towers. The average package level is 4.50 lakh this year.

MITSOT is Proud of its Placement Team, Faculty Mentors and lastly but most importantly, Proud of the Students who have grabbed the well-deserved opportunities quite before time.




The 7th Annual Convocation Ceremony of MIT School of Telecom Management (MITSOT), for the Batch: 2013-15 students, was held at Sant Dnyaneshwara Hall, MIT College Campus, Paud Road, Kothrud, Pune on 23rd January 2016.


Dr. Milind Pande Sir, Project Director, MITOST welcomed the guest and highlighted the various achievements and recent development at the Institution.


The chief Guest Mr. Ashwin Jaiswal, Head IT Business Consulting – Telecom, Media Enterprise, Reliance Communications complimented MITSOT for its great achievements. He guided the students on the importance of struggle in life. He threw light on how dream along with disruption is going to bring the turning point in their life. He urged the students to look around and learn. He underlined that the students are fortunate and are privileged to be in the Telecom Sector. He concluded the speech with simple message that student should have self-belief and follow their passion.


Mr. Pritam Parvatkar, Global Head Strategic Business Alliances, Tech Mahindra, the guest of honour shared his words of wisdom and showed the willingness to help the young minds. He appealed the students to make a difference to the world. He urged the students the need to feel like going to the office. He shared thoughts on transformation of IT into Digital Technology.


Dr. Vishwanath D Karad, Founder- President and Director General, MAEER’s MIT Pune, presided over the ceremony. He reminded that the words of Swami Vivekananda will be realised in the 21st Century and India will be emerge as the Knowledge corridor of the world. This will be the century of mother India. He also said that religion is nothing but performing one’s duties. Religion is simply a way of life. The whole universe is the manifestation of pure intelligence and pure consciousness. He concluded that Union of Science and Spirituality alone will bring peace to the mankind. Dr. Karad dwelled upon the need for research on understanding networking and chemistry of minds.

The passing out students were blessed by the Founder & Executive President of MAEER’s MIT, Pune, Hon. Dr Vishwanath. D. Karad, in his Presidential Speech.

The renowned scholar and Entrepreneur Dr. Venkata Magetti, Founder & CEO, Loment Corp., Chicago, USA blessed the students.

The ceremony was graced by stalwarts from the Industry, Academia and Digital and Print Media besides Alumni participants of MITSOT.


The function was attended by the both visiting and regular faculty members, non-teaching staff & students of the Institution.


The number of students who were awarded Degree Certificates at this convocation was 49. Besides the award of degree at the Institute, students were also awarded various prizes and medals for their meritorious and extracurricular performance. This reciprocal speech was given by Ms. Dhanashri Kulkarni, MS. Sravya Madala and Ms. Deepti Malani.

CFO MEET : “Know your Numbers, Know your Business: The Path to Success”

MIT School of Telecom Management (MITSOT)




A unique panel discussion and interaction of Industry CFOs with MBA students
Know your Numbers, Know your Business: The Path to Success
Saturday, 9th January 2016 : 1000 hrs to 1230 hrs
Sant Dnyaneshwar Hall, MIT Campus, Paud Road, Kothrud, Pune


MIT Pune’s MIT School of Telecom Management (MITSOT) organized the first ever CFO Meet on Saturday, 9th January 2016 at the MIT Campus in Pune. The objective of this Meet was to give the students an opportunity to benefit from the expertise of leading senior financial professionals from Industry and interact on a variety of issues which will assist them in their future careers. These CFOs represented diverse sectors such as IT & Telecom, Manufacturing, Financial Services and Bio Fuels. The Meet which was organized in the form of a Panel discussion comprised of the following CFOs :

Felicitation of Panelists by Project Director, MITSOT
Felicitation of Panelists by Project Director, MITSOT
  1. Mr S Balasubramaniam, CFO, Zensar Technologies Ltd
  2. Mr Dattatraya Nimbolkar, CFO & Company Secretary, Praj Industries Ltd
  3. Mr Suresh Ghotage, CFO, Atlas Copco India Ltd
  4. Mr Makarand Date, CFO, MTU India Pvt Ltd
  5. Mr Sudipta Marjit, Principal, Tata Capital Ltd (Panel Moderator)

Prior to the event, a small note was circulated amongst all the panelists with regards to the suggested focus areas to be covered during the Panel discussion. This note was prepared by MITSOT in consultation with the Finance faculty and the objective was to ensure that the panelists cover all the relevant points from the students’ perspective and at the same ensure everyone is on the same page.


Accordingly, the panelists too in a short meeting prior to the Meet, divided the areas that each panelist would cover, depending on their areas of expertise and industry sector that they represented. This format, devised by the Panel Moderator Mr Marjit ensured that we had an interesting session and almost all relevant areas were covered. Some of the points that were discussed were as follows :

Mr Sudipta Marjit, Principal, Tata Capital Ltd

  • He highlighted about the growing focus on VUCA (Volatality, Uncertainity, Complexities and Ambigiuty) Environment which is going to prevail in the times to come. This will demonstrate how people view the conditions under which they make decisions, plan forward, manage risks, foster change and solve problems. He added that modern day managers will have to gear up to face this challenging environment. However, manager should look at VUCA as an opportunity.
  • He further stressed on the emergence of mobile money / wallet with the likes of Paytm and how Digital Engagement is fast becoming integral for the buyers. He also spoke on the new opportunities for finance students in digital organizations which he felt will become the norm for the future. He cited the example of Banks which are soon becoming virtual and how more opportunities will arise in the digital space.

Mr S Balasubramaniam, CFO, Zensar Technologies Ltd:

  • He shared his views on the demographic dividend of India and that of India being a primarily consumer-driven economy rather than producer.
  • He lauded the efforts on the digitization front through Digital India campaign.
  • He highlighted new job opportunities available due to the boom of Ecommerce players like Flipkart, Snapdeal, Amazaon India etc.
  • He talked about the paradigm shift these days quoting the example where CFO meets are held on Google hangouts.

Mr Dattatraya Nimbolkar, CFO and Company Secretary, Praj Industries Ltd:

  • He stressed on the growing importance of Corporate Governance.
  • He threw light on emerging issues like IFRS, GST, Enterprise Risk Management etc.
  • He gave the mantra for success to the students “ CONTROL ON NUMBERS” and willing to learn.

Mr Suresh Ghotage, CFO, Atlas Copco India Ltd:

  • He spoke on the importance of developing the RIGHT ATTITUDE – having open mind, acceptance of different cultures, adaptability, need to focus on basics eg. learning to analyze Balance Sheet, knowing accounts in full, importance of starting the career right from bottom and then learning & growing to reach the top

Mr Makarand Date, CFO, MTU India Pvt Ltd:

  • He spoke about the 3Cs – compliances, Control (ownership), Confidence (Stakeholders). He also highlighted about DQ – Digital Quotient, harnessing networks etc.
  • He added that for a finance professional Numbers are everything but also stressed on developing the ability to keep questioning the reliability of numbers and not just take them at face value.
  • He briefly described the Life of CFO – meetings, notices, burning mid-night oil, etc. This was a good learning experience for the students.
  • He mentioned that while the Company CEO is responsible for the growth of the top line, CFOs are held responsible for the bottomline.
  • He stressed on the importance of being a good ROLE MODEL – leaving the right legacy behind, highest standard of ethics and moral conduct, since numbers tell their tales even after a decade or two…

The students too responded with a lot of questions with respect to career choices in the financial space, which option to go for i.e. being a entrepreneur or manager, impact of GST on the economy etc.


The Students of Finance Class of 2015 sincerely worked day and night for the grand success of the CFO Meet & other related finance events like Business Plan in association with Lenovo (seed money of INR 10 lacs, Mock-Stock Game with ICICI direct, MONOPOLY, etc).

Employee Productivity Improvement Practices

Employee Productivity Improvement Practices with special reference to Employee Engagement as a Productivity Enhancement tool

-Prof. Dr. Sonali Saha


“Today’s business environment in IT companies is highly competitive, global, technologically enhanced, and rapidly changing” (Marilyn, 2001, p.1). To deal with these trends, businesses have been changing their internal operations and focusing on essentials such as teamwork, collaboration, sharing of resources, flexibility, modularity and expanded functionality.  In addition, Competitive survival is causing many IT Companies to turn more and more to  examining the “People side of the Productivity Equation”-there is a growing understanding that one of the key components for competitive advantage is the human capital assets – the employees and the intellectual value they bring to the table.  This is leading employers to continually seek new and creative ways to maximize their employees’ productivity *(Marilyn, 2001)*.


Companies realized the importance of Employee Engagement in the workplace environment in order to retain quality personnel, increase productivity, and maintain a competitive edge. With the increased focus on employee productivity, there is a corresponding increase in employee stress.  The enhanced pressure to be productive, and the associated stress many employees are experiencing, is proving to be a major source of risk for many businesses.*(Luparello, 2004)*


On the other hand in today’s competitive scenario, as markets become more globalized. Rising wage cost and the desire to move up the value chain for software services has prompted many Indian I.T. firms to go in for Personnel Productivity Enhancement. Therefore an investigation into the Employee Productivity Practices, its factors and inhibitors can go a long way in providing the companies a competitive edge. The role of researchers is to understand more about the inhibitors and facilitators   of employee productivity with special reference to Employee Engagement.

Engagement going to the heart of the workplace relationship between Employee and Employer, can be a key to unlocking Productivity and to transforming the working lives of many people for whom Monday morning is an especially low point of the week.

Since its conception, a number of researches have been carried out on Employee    Productivity, most of them in United States of America. A visible research gap exists in the area of identification and measurement of drivers of Employee Productivity.


Management’s new challenge is to create a work environment that attracts, keeps, and motivates its workforce. Generation X and Y have different expectations from the workplace than do Baby Boomers and mature workers. The typical Employer Employee Relationship need to be turned upside down. As organization move forward into a boundary less environment, the challenge is not just retaining talented people but fully engaging them i.e. capturing their minds and hearts at every stage of their work lives.

Interaction with DR. SURESH BORKAR

Applicability, Challenges, and Competitive Strategies for Introduction of
4G and 5G wireless eco systems in the Indian context

1500 hrs – 1730 hrs : Monday, 21st December 2015Hotel Deccan Rendezvous, Apte Road, Shivaji Nagar, Pune

MIT School of Telecom Management (MITSOT) was privileged to organize an Interaction with one of the leading international telecom experts Dr. Suresh Borkar, who is a Professor, Illinois Institute of Technology, Chicago, USA. He was the Managing Director and Chief Technology Officer (CTO), Tata Lucent Telecom Joint Venture and Lucent India Inc. He was also the Director for Customer Management for 3G/4G Wireless systems at Alcatel-Lucent Inc USA.


Dr Borkar interacted with the leading industry participants, Telecom Technology professionals as well as concerned Academic officials on the applicability, challenges, and competitive strategies for introduction of 4G and 5G wireless eco systems in the Indian context. During this interaction, he examined the various approaches for providing the range of services from ubiquitous voice to differentiated mobile multimedia and shared his perspective on the game plan for leveraging of the associated innovative technologies including packet based only core, user priority based structures, and rules based Quality of Service (QoS) architecture.


Further, with the frequent questionsposed by the participating delegates, he also reviewed the application of IP Multimedia Subsystem (IMS) foundation and utilization of cloud based platform for providing highly adaptable and flexible customer solutions. Some of the challenges that he discussed with reference to the Indian Telecom scenario were related to User Affordability, 4G devices at par with GSM phones, Price Points vs Services and the ongoing major issues which related to lack of manufacturing capabilities in the country as well as lack of Intellectual Property (IP) and Influence on Standards.


This session proved to be of particular interest to the executives and managers entrusted with the responsibilities of setting technology direction in the face of exciting market dynamics, disruptive technologies, and challenging competitive environment. Participants at this interaction represented organizations such as Vodafone India, Idea Cellular, Infosys Technologies, AtomX Corporation, Giesecke & Devrient India, ITC Infotech, SITECH, RMASH Technologies, Symphony Teleca, Tata Communications, Saprom, Synthesys Solutions, Ziqitza Healthcare, Vidya Pratisthan’s College of Engg. (Baramati), Pimpri Chinchwad College of Engineering, Pratap Institute of Management and Technology (Washim), MIT etc.


In success of every event there is a team who put all their efforts to make the event a grand success. MITSOT believes in organizing events that helps students in enhancing intellectual and analytical abilities to seek overall development and become future ready.

INNOVISION FEST 2K15 is an annual Techno-management Fest of MIT Pune’s MITSOT. The title of the event “INNOVISION- Redefining business with technology” itself says it all – the vision to innovate. The aim of the fest was to identify and encourage creative talents of budding Managers and technologists.

The Fest, a three day event which was held on 29th ,30th  and  31st October 2015 was a combination of techno-managerial symposium and was conducted to bring technology and management skill sets together on one platform, to encourage and provide avenues to exchange ideas and information from the latest technological trends and the business challenges from the corporate world.

The event started on 23rd October itself. There were competitions like Online Treasure Hunt and Online Mad Ads in which many contestants participated. This was a platform for the participants where they were able to show their intellectual prowess and out of the box creativity.

The main event continued on 29th October, with competitions like The BizQuiz, F.C Pune’s Box Football, and Counter Strike. The Biz quiz, an innovation in itself was a platform where the participants were grilled with loads of buzz. The Box Football was conducted by the Football Club, Pune City (F.C Pune). Many students from all over MIT as well as students from various other institutes enthusiastically participated in the competitions and thus resulted into a great success on the first day itself.

On 30th October, Seminar was conducted on the topic Entrepreneurship Development by Mr. Amol Chaphekar, Entrepreneur, Investor, Consultant @ Innovation – Technology & Automation.  The seminar was interactive, knowledgeable and full of live examples. The students took away productive knowledge, which will be useful for them in their future. The seminar was followed by Business plan, Strategy build up and Paper presentation competition. The objective behind these competitions was to encourage students in developing situational, analytical and presentation skills.


On the Final day we had “Internet of Things Conference”, where we witnessed the Panel speakers Mr. Vijay Mahajan, CEO (Mahindra & Mahindra); Mr. Subodh Gajare, Sr. Tech Leader Cisco Systems; Mr. Abhijit Patait, Director Software Development, NVIDIA; Mr. Saajid Elaskar, Principal Consultant Cisco; Ms. Ipsita Bhattacharya, Head-DES Pre-sales and Solutioning, Europe TechMahindra Ltd.; addressed on the topic “IOT- internet of things” emphasizing on new opportunities in the field and impact of technology on our daily life.

The overall feedback given by the audience was Excellent in terms of knowledge sharing, Awareness about the Emerging trends in the field of IoT as well as Sharing of Live Case Study of Mahindra and Mahindra.

The panel discussion was very well received by the audience as all the business acumen were very much expertise in their domain and it was very much informative.


Report on Marketing Meet “Manthan”- Innovations for Global Excellence !!!!

manthanMIT group has a legacy of 33 glorious years of excellence in education. With this, MITSOT has proven to be a leading institution & premier place of learning in the country and attracts the best & brightest students. MIT-SOT, strives to build premium quality manpower with Techno-managerial skills, to act as ‘Business Leaders’ & ‘Change Managers’, in the various fields.

A Summit was organized by the marketing fraternity, where we could discuss and deliberate upon the latest happenings in the world of Marketing, where we also thought about creating a platform to involve, engage and synergize the stakeholders from every field. HDB Financial Services organized a quiz “Finquest” at MIT and MIT SOT hosted that prestigious quiz, where 300 students from across Pune participated and enjoyed the journey of Quest. Including this an array of events was organized at MITSOT Campus to mark this uplifting occasion. We started with a festival of feasts and celebrations- showcasing talents in creativity and innovations on 8th of August.

IMG_6204Adding to the glory was the “MITSOT Haats- where the participants from across MIT group and various other institutes participated and showcased their talents. The Haats were decked up to celebrate Marketing Principles and Practices. The haats were adorned with a vibrant ambience and hence were able to gather huge response in terms of footfalls as well as sales.

The second day of the summit was marked by some very interesting games such as…. 9th Oct

1) Business Baazigar with Rs 100– Rs 100 Biz as a platform for people with smart & viable business ideas. It was aimed at helping people identify their hidden ability to become the next big entrepreneur. The contestants were given Rs 100 as the funding he / she needed to convert their idea into reality. They were put through grueling tasks that tested their business acumen and team spirit. Finally the jury selected the top performers among the participants.

2) Print Advertisement Creation- We believe that Print ads are still the most powerful medium for getting your message across, for companies Business’s print advertisements need to give readers a reason to be interested in your business; hence, they must be clear, succinct, informative, and inviting. Your print ad has just a split second to attract attention and quickly explain why your product or service has some lasting benefit to those who read about it. This was the intention behind organizing a competition that required participants to create an eye-catching print ad. We feel delighted to share with you all that participants came out with highly innovative print advertising campaigns.

IMG_63023) Content Development: The basic idea behind this event was to give aspiring managers a chance to showcase their creativity and rousing ability with words, as in fact, most content writing is seen as a way to sell a product or simply inform a reader of the facts.

4) Back with a Bang – With this competition we motivated participants to study product failures, in the planning and implementation process to learn from the mistakes of other product and brand failures. The primary goal behind this game was to make participants learn from product and brand failures so that future product development, design, strategy and implementation will be more successful in Learning from these “lessons”. 10 teams participated and could convince the jury with some very thought provoking strategies and innovative techniques.

On 10th October, 2015 a Panel Discussion on the theme “Marketing Strategies for accelerated World” was organized. The panel members were from diverse sectors

IMG_62181) Vinayak Deshpande

Business Unit Head and Asso. Director (Electronics, Electrical & Industrial Automation) at  Markets and Markets

2)  R V Krishnan

Chairman, Business Development Bureau India Private Limited B.Tech in Chemical Engineering

3) Abhay Kardeguddi

CEO at Karwak

4) Rajesh Bhatia

Managing Director-Sales at Federal Express Corporation (since 2009)