Report on Marketing Meet “Manthan”- Innovations for Global Excellence !!!!

manthanMIT group has a legacy of 33 glorious years of excellence in education. With this, MITSOT has proven to be a leading institution & premier place of learning in the country and attracts the best & brightest students. MIT-SOT, strives to build premium quality manpower with Techno-managerial skills, to act as ‘Business Leaders’ & ‘Change Managers’, in the various fields.

A Summit was organized by the marketing fraternity, where we could discuss and deliberate upon the latest happenings in the world of Marketing, where we also thought about creating a platform to involve, engage and synergize the stakeholders from every field. HDB Financial Services organized a quiz “Finquest” at MIT and MIT SOT hosted that prestigious quiz, where 300 students from across Pune participated and enjoyed the journey of Quest. Including this an array of events was organized at MITSOT Campus to mark this uplifting occasion. We started with a festival of feasts and celebrations- showcasing talents in creativity and innovations on 8th of August.

IMG_6204Adding to the glory was the “MITSOT Haats- where the participants from across MIT group and various other institutes participated and showcased their talents. The Haats were decked up to celebrate Marketing Principles and Practices. The haats were adorned with a vibrant ambience and hence were able to gather huge response in terms of footfalls as well as sales.

The second day of the summit was marked by some very interesting games such as…. 9th Oct

1) Business Baazigar with Rs 100– Rs 100 Biz as a platform for people with smart & viable business ideas. It was aimed at helping people identify their hidden ability to become the next big entrepreneur. The contestants were given Rs 100 as the funding he / she needed to convert their idea into reality. They were put through grueling tasks that tested their business acumen and team spirit. Finally the jury selected the top performers among the participants.

2) Print Advertisement Creation- We believe that Print ads are still the most powerful medium for getting your message across, for companies Business’s print advertisements need to give readers a reason to be interested in your business; hence, they must be clear, succinct, informative, and inviting. Your print ad has just a split second to attract attention and quickly explain why your product or service has some lasting benefit to those who read about it. This was the intention behind organizing a competition that required participants to create an eye-catching print ad. We feel delighted to share with you all that participants came out with highly innovative print advertising campaigns.

IMG_63023) Content Development: The basic idea behind this event was to give aspiring managers a chance to showcase their creativity and rousing ability with words, as in fact, most content writing is seen as a way to sell a product or simply inform a reader of the facts.

4) Back with a Bang – With this competition we motivated participants to study product failures, in the planning and implementation process to learn from the mistakes of other product and brand failures. The primary goal behind this game was to make participants learn from product and brand failures so that future product development, design, strategy and implementation will be more successful in Learning from these “lessons”. 10 teams participated and could convince the jury with some very thought provoking strategies and innovative techniques.

On 10th October, 2015 a Panel Discussion on the theme “Marketing Strategies for accelerated World” was organized. The panel members were from diverse sectors

IMG_62181) Vinayak Deshpande

Business Unit Head and Asso. Director (Electronics, Electrical & Industrial Automation) at  Markets and Markets

2)  R V Krishnan

Chairman, Business Development Bureau India Private Limited B.Tech in Chemical Engineering

3) Abhay Kardeguddi

CEO at Karwak

4) Rajesh Bhatia

Managing Director-Sales at Federal Express Corporation (since 2009)

National Network Security Championship workshop

‘National Network Security Championship’ was organized by Network Bulls in partnership with E-cell IIT Kanpur on 29th and 30th September and MIT School of Telecom Management being the zonal head hosted the event. Faculty coordinator for the event was Prof. Sameera Mahajan and student coordinators were Sailee Dipankar and Ayush Mauzumdar.

The workshop was for 2 days, 8hours a day at MIT Pune. The workshop was conducted by Mr. Pratap Chandra, a Cisco Certified Internetwork Expert. 100 students from technical as well as nontechnical background attended this informative workshop. The workshop imparted various network paradigms.

The course covered following concepts-

  • Basics of Networking
  • Subnetting and VLSM
  • Public and Private IPS
  • IPv6 Addressing
  • Routing
  • Switching

Software used-

  • Telnet Client
  • Secure CRT
  • Putty
  • Wire Shark
  • Packet Tracer

A competition was held at the end of the workshop and 5 students were selected as the champions who will be presenting Pune zone at the ‘National Network Security Championship’ finale which will be held at IIT Kanpur. Out of 5 champions selected three were MITSOT students and the remaining were from Cummins College of Engineering and MIT College of Engineering each.

Overall it was a good experience for all the participants and positive feedback was received. Students learned a lot and will be benefited from this workshop in future.

Special thanks to Network Bulls, E-cell IIT Kanpur, MITSOT for organizing this great workshop  , Mr. Pratap Chandra sharing his expertise. Also thanks to Faculty coordinator and student coordinator for making it a successful event.

Marketing Manthan – Grand Marketing Summit

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MAEER was the first step of the revolution in the education scenario of Maharashtra. Maharashtra, the third largest state in the country, with a rich heritage, known as the land of saints and also, the one which gave great leaders to the world had yet to progressed in the field of education.

This realization embarked the journey of MAEER – in 1983 with the establishment of Maharashtra Institute of Technology (MIT), one of the first private engineering colleges in Maharashtra which still remains the flagship institute of the group.

MIT School of Telecom, has traversed the path of rapid development in education, along with the nation, often responding positively to changed needs and at times initiating significant changes. We have evolved in the last thirty five years by overcoming tough hurdles set more by limitations of thinking in that era, rather than lack of ability, to arrive at a point where we can explore the vastness of knowledge and possibilities on the global canvas.

Along the same lines, we are organizing a Grand Marketing Summit in our Pune campus. The Summit will be for 3 days from 8thof October till 10th Oct. We have planned a gala opening on 8thOct with a Quiz “FinQuest” to be followed by some outstanding events and finally the Brainstorming sessions, Prize Distribution and Corporate Panel Discussion to mark the end of a wonderful beginning.

The highlights being the:

8thOctober: – HDB Finquest & MITSOT Haat (For Students Participation)
9thOctober: – Back With the Bang, Content Development, RS.100 Bizz and Print Advertisement (For Students Participation)
10thOctober: – Panel Discussion & Felicitation Ceremony (Corporate Dignitaries, Experts from the Field and Marketing Veterans)

To be precise, it’s a complete event for everyone from Academics, Corporate, and knowledge gainers, entertainment seekers, with an added opportunity to look for the latest happenings in the arena of marketing. Almost all the prestigious organizations are taking part in this grand event.

HR Summit 2015 – A Report

Emotional Intelligence

Final HR Summit

HR SUMMIT 2015 – MITSOT

Welcome address by Dr. Milind Pande – Project Director, MITSOT

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Welcome speech by Ms. Shobhana Anand – Head Corporate Relations, MITSOT

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Keynote Address by Dr. Adwaita Menon – Associate Director, KPMG

“Value of a value lies in how it helps you reconcile a dilemma”

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Theme Address by Dr. Shambhavi Sharma – Country Head, Marvell Semiconductor

“Women have the ability to express better”

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                               Panel Discussion members 

Mr. Sachidanand Kulkarni – VP HR and Culture, Webonise Lab

Mr. Kaustubh Bhadbhade – Senior Manager HR, Persistent Systems ltd.

Mr. Vinod Bidwaik – Director HR, DSM India pvt. ltd.

Mr. Clifford Nicholas – Senior Manager HR, NVIDIA

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“Emotional Intelligence is important for the thought process” – Mr. Sachidanand Kulkarni

“Listen more, observe more” – Mr. Kaustubh Bhadbhade

“Not being judgemental is the key of Emotional Intelligence” – Mr. Vinod Bidwaik

“Emotional Intelligence is about how self-aware you are & how you deal with that” –              Mr. Clifford Nicholas

 

HR Summit 2015

 

Final HR Summit

Theme
Emotional Intelligence

Considering the gap in the demand and supply of the Telecom & Management Professionals, an initiative was taken by MIT Group of Institutions in its Silver Jubilee Year about 8 years back.  Established on 1st August 2007, MIT School of Telecom & Management Studies has been striving to groom outstanding business leaders and creative Entrepreneurs, capable of excelling in a rapidly changing, and dynamic world.
As you may be aware, that an organization’s most important resource is its human capital and like any resource, the way in which it is utilized makes it effective. HR executives are placed with vital responsibilities of identifying, recruiting and retaining their talent as well as keeping them engaged and performing optimally. The key to the long-term success of any organization lies within the ability of the HR executive to successfully perform these responsibilities

HR Summit, 2015 is an event that provides a platform to discuss on the skills that drive the businesses. This conference is a forum for industry and academia to exchange thoughts and ideas on emerging business issues. Conference is structured as a Corporate Panel Discussion followed by Question Answer session.

The details of the summit are as follows

Day & Date: Thursday, 1st, October 2015, Time: 10:00am – 1:30pm followed by Networking Lunch

   Venue: Sant Dyaneshwara Hall, MIT Campus, Pune 

Sending you the framework of the contents based on the theme “Emotional Intelligence” for your perusal.

The scope of the topic for the Panel Discussion will be:

  1. Emotional Intelligence & Interpersonal Skills
  2. The power of clear communication
  3. Leadership & Emotional Intelligence
  4. Importance of Emotional Intelligence in the workplace. Why it matters more than personality
  5. Why Emotional Intelligence is more important to hiring

Agenda

Sr.no Time Agenda Speaker Designation
1 09:00am Registration
2 10:00am Welcome Shobhana Anand Placement Head, MIT SOT
3 10:05am World Peace Prayer
4 10:10am Welcome Address Dr.Milind Pande Project Director, MIT SOT
5 10:15am Felicitation of guests
6 10:20am Keynote Address Dr.Adwaita Menon Associate Director at  KPGM
7 10:30am Theme Address Dr.Shambhavi P sharma Country Head at Marvell Semiconductor
8 10:40am Presentation by Winners on Emotional Intelligence
9 11:30am Panel Discussion On Emotional Intelligence Mr Sachidanand Kulkarni VP HR and Culture at Webonise Lab
Ms.Nupur Ray Head Talent Acquisition atBajaj Allianz Life Insurance co. Ltd.
Mr.Kaustubh Bhadbhade(Panel Moderator) Senior Manager-HR atPersistent System Ltd.
Mr.Vinod Bidwaik Director HR at DSM India Pvt. Ltd.
Mr. Clifford Nicholas Senior Manager HR at NVIDIA
10 12:15pm Valedictory Address Mr. Raghu Nair Head Learning & Development at
Forbes Marshall
11 12:30pm Vote of Thanks Dr.Jaideep Jadhav ;Head Academics at MITSOT

MITSOT organized Panel Discussion on the theme “MOBILE HRM” involving Industry Leaders

MITSOT organized Panel Discussion on the theme “MOBILE HRM” involving Industry Leaders on 12th Sept 2015 at Shri Vivekanand Sbhagrugh , MIT Campus Pune. The Program commenced with the Welcome address by Dr. Sonali Saha- Coordinator of the event followed by the felicitation of the Panellist by the Dr. Milind Pande, Project Director MITSOT. The panel comprised eminent Head Consulting Aayaam- Mr.Abhay Valsangkar , HR Manager PNB Metlife -Mr.Saji Oommen, Senior  Development Manager  at Nuance Communications- Mr. Makarand  Hardas, Assistant Professor-( MIT SCHOOL OF MANAGEMENT)- Mrs. Swapna Saoji, Assistant Professor-MIT School of Business- Mrs. Aparna Nashikkar Pathak.

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Welcome Address by Dr Milind Pande , Project Director MITSOT
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The panel comprised eminent Head Consulting Aayaam- Mr.Abhay Valsangkar , HR Manager PNB Metlife -Mr.Saji Oommen, Senior Development Manager at Nuance Communications- Mr. Makarand Hardas, Assistant Professor-( MIT SCHOOL OF MANAGEMENT)- Mrs. Swapna Saoji, Assistant Professor-MIT School of Business- Mrs. Aparna Nashikkar Pathak.

The Panel discussion on “Mobile Human Resource Managementwent ahead which was very interesting & knowledgeable. Mrs. Swapna Saoji very well moderated the Panel Discussion. Students showed very much enthusiasm in asking questions to the panelist & most of the questions were answered very well by them.

The panelists touched upon several important aspects covering the Significance of Mobile HRM, Difference between HR and MHRM, MHRM solution benefits, Mobile Technology, Feedback and Surveys, Mobile HR today and Benefits of mobile HR. The panel discussion went for two hours and ended with vote of thanks proposed by Dr. Jaideep Jadhav (Academic Head, MITSOT) and with a very positive note.

Digital India Conclave-2015

MITSOT has been at the forefront in taking forward the Prime Minister’s ‘Digital India’ initiative, to the masses. The entire ‘Digital India Week’ initiative of MITSOT  in the first week of July 2015 saw enthusiastic participation by students and staff from various educational institutes across Pune city, as well as citizens from all walks of life.  MITSOT students and faculty members organized various events, based on innovative themes aiming at taking the ‘Digital India’ message to the citizens at large. The objective was to popularize the concept of Digital India, along with various other socially relevant issues among the citizens of Pune. This was achieved well beyond our expectations. Social commitment and youth empowerment through digital technology have been the ethos of MITSOT.

Keeping with the Hon’ble Prime Minister’s pro-active approach towards Digital India Initiative of Government of India, The Broadband India Forum, in association with the International Telecommunication Union (ITU) and the Asia Pacific Telecommunity (APT) India organized “Digital India Conclave-2015” recently at the Le-Meridien-New Delhi.

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Panelists of the session ‘Empowerment through Digital India and Challenges’

The conclave is a major prestigious event, being organized by the Broadband India Forum, an associate organization of the ITU-APT Foundation. Eminent dignitaries including heads of various reputed organizations such as NITI Ayog, Dept. of Telecom(DoT), Ministry of Information and Broadcasting, Prasar Bharti, BSNL, MTNL, NASSCOM, Cellular Operators Association of India (COAI), TCIL, Telecom Regulatory Authority of India (TRAI) etc. and major corporates from the telecom industry shall be participating at this conclave.

Dr Milind Pande
Dr Milind delivering speech on Educational perspective of Digital India

​MITSOT Project Director, Dr Milind Pande was invited to this conclave as the Subject Authority representing Academia, in the Session on ‘Empowerment through Digital India and Challenges’. He threw light on the Educational perspective of Digital India, emphasizing on the Education Point of view in preparing the employability of Indian Youth.

The Digital India Guide Book published on this occasion included MIT Pune’s School of Telecom Management as one of the Case Studies. The Conclave participation included Senior Government Officials, Subject experts from Telecom Industry & Academia, the Users Community & various NGOs.

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MITSOT case study published in The Digital India Guide Book

It is a matter of great honour for MITSOT that MITSOT Pune is the only academic institute invited to participate at this prestigious event. This certainly is an indicator that MITSOT is gaining wider appreciation and reputation as an institution of learning and research at the highest levels, in academia, industry as well as government.

 

 

An Industrial Visit to Reliance Jio, DAKC

On 4thAugust 2015 we, second year students of Systems from MIT School of Telecom visited Reliance Jio which is situated in Navi Mumbai. It is an organization that works extensively on LTE and integrating the 4G technology with other things (Internet of Things). We started our journey from our college with our faculty members, Mrs. Shobana Anand, Mr. Bharat Ayachit and Mrs. Sameera Mahajan.

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When we reached their office, we were welcomed by our alumni Mr. Vipin Bhosle. He introduced us to the company and its environment. After that we met Dr. Munir Sayyed(Head Innovations).. He greeted us and showed all the latest innovations. He took us to an automated home which is built inside the company itself.  It works on LTE principles which are integrated with home appliances which can be operated with mobile phone.  He also explained whole working along with technical aspects. It shows great vision and great future with correct mix of technology.

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After this they took us to the environment chambers where they explained all the working and details of the devices. We  had  been shown the whole company structure.  Their staff were very kind and helping.  We visited Reliance Jio’s data center there after . Mr. Sachin guided us to the data center and gave us valuable inputs regarding working of it. He showed us the storage devices and servers.. It was both fun and learning experience for  our  batch. This visit helped us to get insight of how actually a company works. At the end, Mr.Vipin explained about the company details. He also briefed what to study and how to focus on career. It was a great experience and learning for all . This visit  gave lot of exposure to the corporate world which will help us to grow in future. We thank MITSOT , specially the T&P team  to organize such a visit.

Report presented by Anjali Gupta. (Systems, batch: 2014-16)

Visit to Tata Motors

On 18th August 2015, Finance batch –  2014-16 of MIT school of telecom management visited TATA MOTORS, which is located at Pimpri, Pune. It was a tremendous journey which was accompanied by our faculty members: Dr. Jaideep Jhadav, Ms. Shobhana Anand, and Ms.Varsha Nisal.

Tata Motors 2

TATA MOTORS is India’s largest automobile company. It is the leader in commercial vehicles, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The company is the world’s fourth largest  truck manufacturer, and the world’s third largest bus manufacturer. The company’s manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka).  Tata Motors has operations in the UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, a business comprising the two iconic British brands that was acquired in 2008.  The company’s commercial and passenger vehicles are already being marketed in several countries in Europe, Africa, the Middle East, South East Asia, South Asia and South America. It manufactures its product in 111 varients including Passenger Cars, Utility Vehicles, Trucks, Commercial Passenger Carriers, Defence Vehicles etc.

As we entered in the tata motors primises we all were welcomed by Mr.Rajesh Naik. He took  all the students and the faculty members to the Canteen for the breakfast. After having the breakfast  we all were taken to the class room where a Corporate Film was shown to us and a brief introduction about TATA MOTORS was given which was followed by visiting of manufacturing car plant  with safety shoes, Goggles, and Helmet as safety is the first priority of Tata Group. At the manufacturing plant we have seen how much time and effort Tata Motors took  to serve best Quality to the people. We were explained all the steps of manufacturing a car and in every 67 seconds one car rolled out.

When we finished with the plant session we were taken to the conference hall where question answer round was entertained. At the end the Company Guide  was felicitated by our Faculty members  The whole visit was so informative and we all learnt the basics of how TATA MOTORS work.  Thank You MITSOT & Corporate Relations team

Visit to Brinton Carpet Asia by Sr. Marketing Batch 2014-16

Sr Mkt Briton Carpet 1Students from MITSOT Marketing batch 2014-16, got an opportunity to visit “BRINTONS CARPET”, Pune-412108 on 1st August 2015 with our faculty members  Prof. Rajshri Kadam ,MrS. Shobana Anand ,Head Placement & Corporate Relations and Mr.C.R.Jadhav.  The visit to BRINTONS CARPET was very fruitful and has opened the eyes of students regarding the hard work done by the employees of this company. The visit was planned to understand the working of the manufacturing company along with the sections in which it was divided.  Pirangut, the place where the company is located is 14.9 kms away from the Pune city.

The moment we entered the gate of BINTONS CARPET, the guard took all the relevant information from our faculty members as this was an MNC with high level security.  They had setup this plant at pirangut in the year 1998. Brinton’s carpet enjoys monopoly in the market, as once a Chinese firm entered into the market known as TYPING but could not sustain in the market

After remaining a privately owned company for over 200 years, Brinton Carpet  was acquired by the Carlyle Group in September 2011. Whole manufacturing company was divided into three parts i.e. BT1, BT2, and BT3. BT1 was the warehouse section in which the piles of wool which is imported from UK was kept, into two parts i.e. the upgrade quality and the mid quality wool. The piles contain 80% wool and 20% nylon.BT2 was dying section where the piles of wool was segregated into tiny thread like structure and then the coloring part takes place and BT3 was the knitting section, it is the last stage of the carpet where the whole carpet and the designing is done.  Their target is to  complete 54 carpets in one week which is 1, 70,000 sq. meters.  The competitor of Brinton’s is a Chinese firm for last  3-4 years. This firm has failed in capturing the market because of the quality of the carpet as their piles of wool contain 70% wool and 30% carpet.  After opening the piles of wool they churn them in a machine known as carding wool machine which cuts the wool into small pieces. To run the carding machine one need to maintain the humidity because there is a possibility of fire accident. Now comes the knitting part. There are two types of knitting done in this industry i.e. two play two string and three play three string. The three play three string always consists of good quality wool.

This company is very particular regarding the environment and the surroundings. As inside the company there are 2 ponds, in which the hazardous waste of the company is dumped so that it may not harm the environment.

The visit was informative and we all learnt the basic functions of manufacturing unit. The visit was well organized by Shobana madam & her team  with full-fledged support from the HR head of Brinton’s carpet. It surely motivated our future managers and gave them more opportunity to look ahead for their career.At the end Mr.Likhit Shirke, the company guide was felicitated by our Shobana Madam & Rajashri Madam  who were coordinating the visit.

 

Report by : Ms.Bharati Keswani  & Marketing ( 2015-17 batch)