Report on Marketing Meet “Manthan”- Innovations for Global Excellence !!!!

manthanMIT group has a legacy of 33 glorious years of excellence in education. With this, MITSOT has proven to be a leading institution & premier place of learning in the country and attracts the best & brightest students. MIT-SOT, strives to build premium quality manpower with Techno-managerial skills, to act as ‘Business Leaders’ & ‘Change Managers’, in the various fields.

A Summit was organized by the marketing fraternity, where we could discuss and deliberate upon the latest happenings in the world of Marketing, where we also thought about creating a platform to involve, engage and synergize the stakeholders from every field. HDB Financial Services organized a quiz “Finquest” at MIT and MIT SOT hosted that prestigious quiz, where 300 students from across Pune participated and enjoyed the journey of Quest. Including this an array of events was organized at MITSOT Campus to mark this uplifting occasion. We started with a festival of feasts and celebrations- showcasing talents in creativity and innovations on 8th of August.

IMG_6204Adding to the glory was the “MITSOT Haats- where the participants from across MIT group and various other institutes participated and showcased their talents. The Haats were decked up to celebrate Marketing Principles and Practices. The haats were adorned with a vibrant ambience and hence were able to gather huge response in terms of footfalls as well as sales.

The second day of the summit was marked by some very interesting games such as…. 9th Oct

1) Business Baazigar with Rs 100– Rs 100 Biz as a platform for people with smart & viable business ideas. It was aimed at helping people identify their hidden ability to become the next big entrepreneur. The contestants were given Rs 100 as the funding he / she needed to convert their idea into reality. They were put through grueling tasks that tested their business acumen and team spirit. Finally the jury selected the top performers among the participants.

2) Print Advertisement Creation- We believe that Print ads are still the most powerful medium for getting your message across, for companies Business’s print advertisements need to give readers a reason to be interested in your business; hence, they must be clear, succinct, informative, and inviting. Your print ad has just a split second to attract attention and quickly explain why your product or service has some lasting benefit to those who read about it. This was the intention behind organizing a competition that required participants to create an eye-catching print ad. We feel delighted to share with you all that participants came out with highly innovative print advertising campaigns.

IMG_63023) Content Development: The basic idea behind this event was to give aspiring managers a chance to showcase their creativity and rousing ability with words, as in fact, most content writing is seen as a way to sell a product or simply inform a reader of the facts.

4) Back with a Bang – With this competition we motivated participants to study product failures, in the planning and implementation process to learn from the mistakes of other product and brand failures. The primary goal behind this game was to make participants learn from product and brand failures so that future product development, design, strategy and implementation will be more successful in Learning from these “lessons”. 10 teams participated and could convince the jury with some very thought provoking strategies and innovative techniques.

On 10th October, 2015 a Panel Discussion on the theme “Marketing Strategies for accelerated World” was organized. The panel members were from diverse sectors

IMG_62181) Vinayak Deshpande

Business Unit Head and Asso. Director (Electronics, Electrical & Industrial Automation) at  Markets and Markets

2)  R V Krishnan

Chairman, Business Development Bureau India Private Limited B.Tech in Chemical Engineering

3) Abhay Kardeguddi

CEO at Karwak

4) Rajesh Bhatia

Managing Director-Sales at Federal Express Corporation (since 2009)