With the advent of new technology, the way of communication has also changed. In very early days of history, pigeons were used as means of communication. Later, written messages were sent by post. As the time passed, telephone came into existence and today is the era of wireless communication which gives rise to mobile phones. Mobiles are the latest invention and common way to communicate now-a-days. Mobile phones have intruded in our lives and have made their own unique stand. Once considered as a luxury is now the thing closest to our hearts.
The Indian telecommunications industry is one of the fastest growing in the world. The country is ranked second worldwide in terms of having the largest telecommunication network, after China. The contribution of Indian telecom sector to the growth of India’s economy is immense. It is directly contributing more than 1.5 per cent GDP of the country. With the ongoing investments into infrastructure deployment, the country is projected to see high penetration of Internet, broadband and mobile subscribers. Total telecom subscriber base reaches to 638.05 Million, wireless subscribers base reaches to 601.22 Million. Overall tele-density reaches to 54.10 % and wireless tele-density reaches to 50.98% (April 2010).
Rural markets in India constitute a wide and untapped market for many products and services which are being marketed for the urban masses. There is a demand for telecommunication services to be provided to in these areas. A lot of operators with adequate support from Government are eyeing the rural market for future growth. The rural tele-density is very poor and can be improved only through the introduction of modern and suitable technology along with participation from the private operators. Even handsets manufacturers have taken initials to manufacture handset at affordable price for rural people.
Finally 3G auctions are done and much awaited technology is set to launch by the various operators in India. The 3G technology provides for internet surfing, downloading, e-mail attachment downloading, audio-video conferencing, fax services and many other broadband applications with very high speed. With the onset of 3G and increase in mergers and acquisitions in telecom sector, the telecom industry is going for high scale recruitment s. The majority of telecommunication services providers have understood that in order to grow globally, strategic alliances and mergers and acquisitions are the principal devices. Both transnational and domestic telecommunications services providers are keen to try merger and acquisition options because this will help them in many ways. They can cut down on their expenses, achieve greater market share and accomplish market control. This kind of mergers also assists in creation of jobs. Keeping in mind the ever increasing gap between Academics and Industry, MITSOT has taken initiative of bridging this gap through such a course curriculum which enhances the skills and prepares the future budding Managers for the corporate world.
The booming domestic telecom market has been attracting huge amounts of investment which is likely to accelerate with the entry of new players and launch of new services. Buoyed by the rapid surge in the subscriber base, huge investments are being made into this industry. Private sector investment and FDI (Foreign Direct Investment) have also boosted the growth of mergers and acquisitions in the telecommunications sector. There are also ample opportunities for marketing people whose services are required to capture more and more customer base.
Research Associate ,